Source Steam Blog store.steampowered.com
Sonic boss Takashi Iizuka has said he believes the franchise is only halfway to reaching its full potential, after a Sega licensing exec suggested the company is focusing on appealing to “underserved demographics”. Since the first Sonic film was released in 2020, it’s become a billion-dollar movie franchise. Sonic also now generates over $1 billion annually through licensing alone, according to Sega – a remarkable feat for a franchise the…